El-Mel: 48 years in NoCo

El-Mel, Inc. : serving North County since 1961

I’m a big fan of shopping locally. Whenever I can, I shop at small independent businesses instead of big chain retailers – mostly because I want to put my money back into the local community, but also because the customer service is usually way better.

Luckily, North County is home to many thriving small businesses, some of whom have served this area for decades. I want to recognize and promote these “classic” retailers, which I consider the backbone of our community, so I figured I’d start with one of my personal favorites: El-Mel, Inc.

Driving by El-Mel on N. Lindbergh (across from Jamestown Mall), it would be easy to assume that it’s nothing more than a lawnmower repair shop.  I thought that for 20 years.  But go inside and there’s so much more to see.

The back half of the store is for lawnmower sales and service, and El-Mel does provide excellent and reasonably priced care for mowers. But the front half of the store is what really shines. If you love animals (like me), you will be thrilled to find that El-Mel stocks nearly everything that chain pet stores sell, except often at better prices.

Colorful bird feeders hang from much of the ceiling, and there are two aisles devoted to wild birds. You can also find all-natural dog treats, leashes, pet toys, and premium food for cats, dogs, chickens, rabbits and even horses.

During the growing season, El-Mel sells bedding plants and a wide array of seeds. Local eggs and honey are also available year round, as are garden tools, animal traps (like for moles), and all kinds of lawn chemicals and organic soil amendments.

El-Mel was opened in 1961 by Elmer and Melba Wolff, who later opened a second location in St. Charles. Elmer died a few years ago, but Melba is still kicking, and I think she must be proud of the business that bears her name. The prices are great and the people are always friendly. In fact, I’ve never bought a bag of bird seed that the El-Mel guys didn’t load in my car for me. With a smile.

If you’re looking for a fun, old-timey experience, El-Mel always delivers. Visit them at 6185 N. Hwy 67, 63034. Phone: (314) 741-2117.

Where else can you buy pigeon feed by the pound?

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