Citizens & CVS clash over proposed Ferguson development

This 1920s house on Royal Avenue in Ferguson is one of eight vintage homes being proposed for demolition to make way for a CVS Pharmacy.

I created NOCO as a forum for positive news and information, never intending to delve into controversy. But the proposed development of a CVS Pharmacy in Ferguson and the confusion and angst it has created in the community have led me to try and present a balanced view of the issue, weighing all sides of the debate.

In full disclosure, I am a member of the steering committee of Preserve Our Ferguson Neighborhoods, the citizen group organized in opposition of rezoning the proposed CVS site, though I have never officially participated in the group’s activities. After meeting independently with the developer and speaking with city officials and numerous residents, I remain personally opposed to rezoning of the proposed site primarily because I believe that Ferguson’s historic homes are its greatest asset, but I also feel it is vitally important that residents have the opportunity to know the facts and to form their own conclusion. So, here is the information I’ve gathered…

In spring 2009, representatives from the Clayton-based real estate firm The DESCO Group quietly began approaching Ferguson homeowners in the first block of Hereford and Royal Avenue, aiming to purchase their residential properties for an unidentified commercial development. Around the same time, DESCO also placed a contract on the half-acre commercial property at 200 N. Florissant, the site of the former Sinclair gas station that had been on the market for $270,000.

12 Royal, circa 1900

Ann Chisholm of the Royal Avenue Neighborhood Association learned of DESCO’s plans in May, and in mid-July (the same time that Ferguson city officials first started hearing rumors of the potential development), she met with most of the targeted homeowners, learning that some were eager to sell, some weren’t, and nearly all were contractually barred from publicly discussing their deals or speaking out against the development. They didn’t have to support the project, they just couldn’t publicly oppose it.

Of the eight houses currently under contract, two are vacant, one is eligible to be a Century Home, and all are quality vintage structures built between 1900 and 1930. DESCO initiated the contracts on behalf of Ohio-based real estate developer Cedarwood Development, Inc., which was in turn representing the national retailer CVS Pharmacy – a fact that Chisholm and city officials didn’t learn until late September.

By then, Chisholm had formed Preserve Our Ferguson Neighborhoods, meeting with a handful of other residents to object to the rezoning required in order for the development to move forward. “Our primary issue is changing the zoning from residential to commercial, and what the lasting impact of that will be on the community,” she says.

30 Royal, circa 1928

“We’re concerned that once you start demolishing houses and scraping land and removing trees, the Royal neighborhood will be changed forever,” adds Blue Tapp Scheffer, who serves on the group’s steering committee. “If we start losing houses on Hereford, will it set a precedent for more commercial development? Will it keep moving further down the street, taking more nice older homes, until Hereford looks like Lindbergh?”

Chisholm and her group raised these concerns when they launched a petition drive in November, collecting 200+ signatures in opposition to rezoning. She and 22 others then attended the December 8 Ferguson city council meeting, stating their position and submitting their petitions as public record during the meeting’s public forum.

Several council members later privately admitted to feeling blind-sided that night, acknowledging that Chisholm’s group seemed to have more information about the proposed development than city officials did, despite the fact that council members met with the developer in a closed session in October. That sense of surprise was compounded even further when the Ferguson Times published a front-page story on the proposed development two weeks later, authored by Chisholm but presumed by many to be wholly endorsed by the newspaper’s owners, Bud and Dorothy Seiter.

27 Hereford, circa 1930

“The fact that it was on the top of the front page…everyone knows what that means,” said one resident who asked to remain anonymous. “It means that Bud and Dorothy agree with it. And if they agree with it, along with other influential people in Ferguson, chances are slim that the council will disagree.”

Some in the community, wrongly assuming that the Times is owned by the city, believed that the article indicated the council’s stance on the proposed development, when in fact, council members didn’t see the revised (and informal) preliminary proposal, incorporating their own suggestions from the October meeting with the developer, until January 13 – three weeks after the article was published.

At that time, citing concerns about dividing the community, Mayor Brian Fletcher asked the council to pull its support of the proposed development and a majority of the members obliged, essentially halting the developer’s plan to submit a formal development proposal. “I believe the required time and energy being spent, and the opposition being generated by the proposed site outweigh the benefits,” Fletcher wrote in the February Ferguson Times.

25 Hereford, circa 1927

At least one council person, Ward 3 representative Kynan Crecelius, disagrees with the mayor, not because he’s specifically in favor of bringing a CVS to Ferguson or necessarily enthused about tearing down eight homes, but because he’s worried about the city’s long-term financial outlook.

“Every year I’ve been on the council, we’ve looked at projections showing expenditures increasing and revenues decreasing,” he says. “In the interest of achieving balance on this issue, I have to wonder if preserving these homes will help to preserve the city in the long run, particularly if our infrastructure continues to decline.”

Crecelius pointed to Ferguson’s parks budget – one of several funds the city manages – and noted that it’s projected to operate at a deficit starting in 2017. He also cited the substantial sales tax revenue that was lost when Walgreens and Circuit City recently closed locations in Ferguson.

21 Hereford, circa 1920

“We all want the community to succeed. I’m just focused on doing what we need in order to maintain the services that make Ferguson a great place to live,” he says.

And how could a new CVS contribute to that goal? According to Joe Flaherty, Cedarwood Development’s director of site acquisition, the proposed Ferguson CVS would likely generate $5 million in annual revenue after five years, with Ferguson collecting 7.825% in sales tax. It’s also expected to create 30-35 permanent jobs and 75-100 temporary construction jobs.

During the first year, Flaherty estimates that the Walgreens directly across the street at 190 N. Florissant would see a 5-8% decrease in business, though he claims the store would be back up to or possibly even ahead of its usual revenue levels in the second year. “The mass brings in more people and the pool expands,” he says.

Flaherty is helping CVS open 50-55 new stores in the St. Louis area, including at least two in Florissant. Locations in Ellisville, Olivette, Mehlville and south St. Louis were successfully opened in January, but community opposition helped to kill the proposed development at Lindell and Sarah in the Central West End.

17 Hereford, circa 1917

Residents there opposed the site location, the store’s possible liquor sales and the impact of noise and traffic from a 24-hour retailer. Like some here, they also questioned whether CVS was needed with a Walgreens already nearby. “There are 29 pharmacies within five miles of that corner, including three within short walking distance,” Chisholm says of the proposed site in Ferguson.

Flaherty acknowledges the duplication of services but says that CVS offers the community something a little different. Shelves are lower, giving the store a more open feel. Plus, CVS caters more to female shoppers.

In terms of similarities, CVS and Walgreens both have around 7,000 stores nationwide. Both draw significant revenue from drive-through pharmacies and have numerous locations on highly visible corners that are open 24 hours. In January, the Ferguson Walgreens applied for a liquor license; Flaherty admits that CVS would pursue the same.

He also says that if the Ferguson development moves forward, CVS will abate environmental issues at the former Sinclair site, seeking several hundred thousand dollars in tax increment financing (TIF) to deal with “leaking underground storage tanks.”

15 Hereford, circa 1929

Chisholm disputes the need for this, as well as the public financing, citing a letter she received from the director’s office of the Missouri Department of Natural Resources. “According to the DNR, there is no immediate danger at the site,” she says. “Sinclair is responsible for dealing with any problems, and so far they’ve done everything that has been required.”

“Besides, if this site is supposedly so ‘dirty’ and has so many other challenges, why not consider another one?” Tapp Scheffer asks, raising a question that many residents have posed.

The property now occupied by Aaron Rents at the southwest corner of Airport and N. Florissant, catty-corner to the proposed CVS site, seems like an obvious choice. Once home to Walgreens, it enjoys the same traffic volume as the intersection’s other corners – around 40,000 cars per day. It’s also zoned commercial already and would require far less demolition.

But Flaherty says it’s just not workable. Noting the time and money already invested in the proposed site, he also claims there might be a lease restriction on the Aaron’s site, prohibiting CVS from doing business there. “We want to work with the community on [the Sinclair] site,” he says flatly.

Indeed, he and CVS have tried to compromise, proposing increased green space to buffer the adjacent neighborhood at the request of the city council. Current plans call for a 13,225-square-foot store with 65 feet of green space on the east side of the site and a minimum of 87 feet on the north side. Flaherty has also floated the idea of saving two homes on Royal, including the 110-year-old house at #12, and giving both to the city for some civic use. CVS may even agree to allow the remaining homes to be sold for a nominal fee and moved, if logistics and timing will allow.

“We really are trying to be a responsible developer, open to ideas,” he says. “We just want the opportunity to present our plan so the community can decide.”

That’s all that Old Ferguson West resident Susan Donnell wants as well. So incensed was she by the lack of open dialogue on this issue that she launched her own petition drive in front of Shop N’ Save, collecting signatures of those who simply wanted more information.

“It’s not that I actively support CVS. My basic objection is to the process and procedure of this whole thing, and how it feels like this decision was ramrodded by a select few,” she says. “Those who oppose the development have had a great advantage in disseminating information, while the rest of us have been deprived of the opportunity to even develop an opinion.”

Built in 1962, this former Sinclair service station would be torn down for CVS, but the commercial building housing Little Caesars next door would remain.

This Thursday, Donnell and everyone else will have that opportunity, as Flaherty and other CVS reps will host a public forum to present their side of the debate and listen to input from the community. The event is not sponsored or endorsed by the city but council members say they will be interested to hear residents’ feedback afterward.

They’ve already heard from Susan Schilligo, whose family has owned the house at 12 Royal since 1966. She recently submitted a lengthy letter in support of the proposed development, stating that her mother has unsuccessfully tried to sell her historic home for two years.

In 2009, 12 Royal was listed for $109,900. Chisholm says that homeowners in the proposed development area, including Schilligo’s mother, have been offered between $150,000 and $250,000, a number that Flaherty confirms. His company is prepared to spend upwards of $2 million just on property acquisition.

Chisholm and Tapp Scheffer sympathize with homeowners like Schilligo but insist that the needs of the entire community need to be considered. “I realize this development may seem like a God-send for people who are eager to sell, especially in this depressed market,” Tapp Scheffer says. “But for the most part, these are people who want to leave Ferguson, and to me, this is an issue that should be decided by those who are invested in the community for the long term.

“Those of us who oppose this plan want new development in Ferguson, and we would gladly welcome CVS. We just don’t think we should have to ruin a neighborhood and lose eight nice houses to do that.”

To hear more from Tapp Scheffer and others opposed to the proposed CVS development, visit the Preserve Our Ferguson Neighborhoods website.

To learn more about the development proposal, attend Cedarwood’s public forum: Thursday, February 4, from 6-8pm at the Savoy, 119 S. Florissant.

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  1. FloMo says:

    I am against this development, these homes are beautiful and are what make Ferguson special, other communities would be envious to have homes like this, why tear down what makes you desirable and unique? For what? another cookie cutter national pharmacy, when there is one across the street? This would be a travesty, retailers come and go, these homes can never be replaced.

  2. Peggy Adams says:

    Maybe it’s just me being naive, but I never saw anything that stated that all those who are attempting to sell are planning to leave Ferguson.

    I’d be curious to see where the eight parties would consider resettling before I merely wrote them off as it appears others have.

  3. Jordan says:

    Um… what’s wrong with the Circuit City site??? Seems like a good spot for CVS to me. I really don’t understand why CVS insists on setting up shop directly across from or around the corner from every Walgreens in town. And let’s not forget that at the proposed site there is a ShopNSave~~HEL-LOOO!!!! Seems ridiculous to me. CVS needs to come up with a better business plan for expanding in St Louis. Because of this… I promise you that I WILL NOT shop @ any CVS stores in our area. Better yet… I’ll park on their lot and walk over to Walgreens.

    BTW… To the 8 homeowners ~ I’m really sorry that the economy is bad. But please know that YOUR homes, bring smiles to the faces of a lot of people who remember when… I love looking at your homes when I drive thru Ferguson. And even if you want to move, don’t let CVS destroy the city’s ambiance.

    And to the City officials ~ PLEASE think outside the (big) box. If you destroy your small town ambiance, many more citizens will want to sell their homes and leave the area… And that will negate anything gained from giving “away the farm” to CVS. They don’t have a stake in the community… but your citizens do.

  4. Cary says:

    They are “seeking several hundred thousand dollars in tax increment financing (TIF) to deal with “leaking underground storage tanks.”
    No Thanks…

  5. FloMo says:

    Also does CVS really need this much space? 8 homes? That is a lot of parking spots. What happened to City Walk? and Ferguson being walkable and putting emphasis on making Florissant Rd. walkable?

    Developments like this would seem to contradict this. It is like that old song “Pave paradise, to put up a parking lot.” It would be a shame to sell your soul and history to out of town developers. Hopefully the City Council has enough sense to stop this senseless development that does not seem to be in tune with the City Plan.

  6. toby weiss says:

    Those homes on the hill on Hereford are an iconic face of Ferguson. Is a Best Buy on the January Wabash site next?

    Very lame response from the developers as to why they simply must stay at that site, dammit. Wonderful alternatives are being expressed here… or does it mean Ferguson will ONLY give them TIF for that site?

    And if that’s the case, Ferguson can create TIF wherever it wants, so that’s still not an excuse. CVS needs to learn how to compromise, and Ferguson needs to be the one to school ‘em on it.

  7. bill says:

    CVS doesn’t seem to understand. At the Aarons site, they would be SOLVING a community problem. At their proposed site, they are CREATING a community problem. Seems to me that option #1 would build a much stronger customer base.

  8. ann says:

    Thanks for putting it all together.

    In thinking through a list of pros and cons I think the fact the town’s population has been decreasing in the last 10 years and that the Walgreens on Hudson and West Florissant was underused (their pharmacist said he worked part time there and wasn’t busy). Where is the new market share going to come from? Killing Rinderer’s? If the economy really does start to take a dive after this next round of foreclosures (as many are warning), would CVS be completed before they pull out of the project–after having torn down the historic homes? Would one property end up vacant anyway when competition forced it out?

    On the pro side, the city wants a bird in hand. It’s unlikely anyone will rehab the small gas station into a restaurant, with it’s potential for future biohazard discovery. It’s too small for an antique or gift shop and at 200k few shop owners could afford to turn it around.

    If people really want to save the homes, it seems like they need to fundraise, buy the property (or get Walgreens corporate to buy and donate as a community improvement project) donate it to the city to turn it around–like tear down and put in a walking labrynth mini park with a painted mural on all the back walls.

    Too bad the money used on the new fountain wasn’t used on this property! If only they had planted the hill with 5′ wide alternating swaths of colored pampass grass, left the Lion’s fountain and used the money here!

  9. admin says:

    Bill, you hit the nail on the head. I doubt there would be much outrage if CVS tore down our cruddy Popeye’s and those odd little houses sitting so out of place in the Shop N’ Save parking lot. That area has been targeted for redevelopment for MANY years. If CVS could pull that off, they’d be heroes!

  10. Peggy Adams says:

    I totally understand the loss of good housing stock as well as concerns for what impacts this may have on the neighborhood. That said, I think a number of very well intended people are largely ignoring attempts to mitigate those concerns.

    Specifically, I’d like to know more about the proposed preservation (and subsequent use) of the Century Home — I’d previously heard about it, but it’s very glossed over here. The idea of saving a historic home and protecting it. Also, this is the first I’ve heard about considerations of relocating (at a cost) the other homes. Likely unfeasible, but if there were a way to make that work, it’d be very positive.

    In the long of the short of it, I really wish there were a way to make it win-win for everyone. CVS has made some concessions (maybe not enough) that have surprised me. I don’t see why it’s impossible for us to also make a few.

  11. admin says:

    Peggy, the discussion about the Century Home has not been “glossed over.” The developer has offered to donate the house and possibly another to the city, perhaps as a park or a home for some civic group. At this point, that’s all it is – an offer.

    With the entire project basically in limbo as far as the city is concerned, there’s not much more to add. But residents can see what the CVS site plan looks like, preserved houses and all, if they attend tonight’s meeting.

    To be honest, the house that is eligible to be a Century Home is probably the least maintained of the eight. The Landmarks Commission has elected NOT to award it Century Home status multiple times because of the condition it’s in. So while I applaud the developer for trying to compromise (on this and other issues), I’m not exactly sure the city would be thrilled to take over a high-maintenance property that needs some work.

    I’ve owned a Century Home for 10+ years. It takes a very dedicated person and a lot of money to keep it in good shape. Probably best for a private individual.

  12. Nick Kasoff says:

    To add to what admin said, I asked somebody who is amongst the most knowledgeable people regarding Ferguson history whether 12 Royal is historic, or just old. This person, who bemoans the loss of historic homes such as those where the Baptist Church parking lot now sits, told me this house is just old, nothing special. And this is a person who is vehemently opposed to this project. So those of you trying to make a point by calling this a “Century Home” might want to find a better point to make.

    I also must say that I agree with Susan Donnell, the biggest problem here has been the total lack of openness, on the part of both the developer AND the city. I am particularly incensed that the city has held closed-door meetings with the developer. Sorry guys, no reason to do that. I’m sure the developer would prefer it that way, but you should have demanded better.

  13. Jason says:

    Holy hell. Is this what real journalism looks like? Haven’t seen this in North County for a long time. Great job, Shannon.

  14. CVS says:

    About time the facts were presented. Its a shame that this is even an issue, the handful of constituents are in opposition, and is why our community is facing the issues it is, CVS would be a great addition to this corner. People open your eyes its 2010 not 1930, without development our city will continue to dimminish. Dont you people realize that a retailer of this stature has explored every intersection in our city, and have determined for them to be a part of our community this is the only location. The “beauty shop” pesimists need to find something better to do with their time. Lets not forget thier is a closed down Sinclair on the corner and vacant delapatated “residential” fronting Huteford, which as a result of the streets growing and commercial developing on other corners has forced us to wake up and get with the program. If we land CVS think of the upside and potential for us to attract other National retailers. CVS has 4 locations in STL MSA, we should be thanking them for considering our city. Not to mention the tax benefits our schools and city will see. We need to stop fighting them and instead and embrace them with support and open arms. I have heard the oppositions defense and to be polite is warrantless and simply “we dont want our houses lost” well people if we dont wake up and get into reality there will be no Ferguson in 10 years. In conclusion its a joke that 5 busy bodies decided to form a group, while instead they should make a contribution to our society. Why dont we do this have Ms. Chisholm stand in public forum and debate with CVS why she feels its a mistake that would be great and the end result would prove Ms. Chisholm has no intelligence and is simply a detriment to our fine community!

  15. Craig Scheffer says:

    I just love it when someome flames another while hiding behind a pseudonym. Come on “CVS” let’s keep it civil or at least have the courage to post your real name.

  16. Craig Scheffer says:

    Just to let everyone know, “CVS” who commented above is Tom Young. I discovered this after he sent a threatening email to my wife on her personal email account.

  17. admin says:

    Mr. CVS – Huteford? Really? You may find it “warrantless” for people to want to preserve houses, but many residents I’ve spoken with believe that Ferguson’s historic houses are what have kept the city afloat all these years. Without our quality vintage homes, would we look just like Berkeley right now? Or Dellwood? Probably.

    I agree with you on the potential tax benefits of CVS, but I don’t think it’s appropriate to suggest that Ferguson is desperate and should take any development that comes along. I also think it’s ridiculous to name-call the opposition. No reason we can’t keep this discussion civil.

  18. Cary says:

    We fought Home Depot to find another site. We can Fight this!

  19. Sharon Fusco says:

    I enjoy reading this site on a regular basis and live in Florissant. My family comes to Ferguson to the farmers market, eat dinner and shop. Why would you put a CVS store across the street from Walgreens and what 2 blocks from Ridenour’s?? Isn’t Central City still in Ferguson? There is not a pharmacy very close to there. That would be an ideal site to put a CVS pharmacy. Plenty of parking and lots of vacant stores. A few have mentioned the Circuit City site which would be a good location as well. Your historic homes are one of your best features.

  20. Joe says:

    I just heard the council voted to move this mess forward. Everyone I know is opposed so I’m not sure who these council people think they’re representing. The developer?

  21. Diane says:

    As someone who grew up in Ferguson and on Royal Ave, it is wonderful to hear how much people care about this little city that in retrospect is an undiscovered jewel of St. Louis. I am so glad to hear that you are working to preserve “what is right” about Ferguson. CVS Pharmacy just opened in Ellisville and we are still wondering why we have so many pharmacies in a 5 mile area. We have 3 Walgreens within a couple of miles of this CVS, not to mention all the grocery stores that have pharmacies too! There really is no need for another pharmacy. Perhaps this will give Ferguson an opportunity to plan what you would really like for the old “Sinclair” corner and go out and get it! I have many fond memories of Ferguson and discovering this blog is wonderful.

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